How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to...(展开全部)

The Right Nation is the definitive portrait of the America that few outsiders understand: the America that votes for George Bush, that supports the death penalty and gun rights, that believes in minimal government and long prison sentences, that pulled out of the Kyoto Protocol. America, argue John Micklethwait and Adrian Wooldridge, award winning journalists at The Economist, ...(展开全部)

The Right Nation is the definitive portrait of the America that few outsiders understand: the America that votes for George Bush, that supports the death penalty and gun rights, that believes in minimal government and long prison sentences, that pulled out of the Kyoto Protocol. America, argue John Micklethwait and Adrian Wooldridge, award winning journalists at The Economist, ...(展开全部)

This is how a family keeps a secret…and how that secret ends up keeping them. This is how a family lives happily ever after…until happily ever after becomes complicated. This is how children change…and then change the world. This is Claude. He’s five years old, the youngest of five brothers, and loves peanut butter sandwiches. He also loves wearing a dress, and dreams of being ...(展开全部)

This is how a family keeps a secret…and how that secret ends up keeping them. This is how a family lives happily ever after…until happily ever after becomes complicated. This is how children change…and then change the world. This is Claude. He’s five years old, the youngest of five brothers, and loves peanut butter sandwiches. He also loves wearing a dress, and dreams of being ...(展开全部)

"Andrés Barba needs no advice. He has already created a world that is perfectly realized and has a craft that is inappropriate for a writer of his age." —Mario Vargas Llosa, winner of the Nobel Prize for Literature Nothing is simple for the men and women in Andrés Barba's stories. As they go about their lives, they are each tested by a single, destructive obsession. A runner pu...(展开全部)

In this title, two renowned political scientists make the contrarian, research-based case that - regardless of any other factors political scientists or historians may find relevant - the calculations and actions of rulers are the driving force of all politics, and the primary goal of rulers is to maintain power as long as possible. In this clever and accessible book, Bueno de ...(展开全部)

In this book, two renowned political scientists show how the rules of politics almost always favour leaders who ignore the national interest and focus on serving their own supporters. For eighteen years, political scientists Bruce Bueno de Mesquita and Alastair Smith have been part of a team turning the conventional wisdom of politics on its head. In "The Dictator's Handbook" t...(展开全部)

布鲁斯·布鲁诺·德·梅斯奎塔，纽约大学政治学系Julius Silver讲座教授、亚历山大•汉密尔顿政治经济学研究中心主任和斯坦福大学胡佛研究所高级研究员。他通过设立于纽约的咨询公司长期担任美国政府国家安全事务方面的顾问，也为众多公司提供谈判指导与结果预测方面的咨询服务。梅斯奎塔1971年从密歇根大学获得政治科学博士学位。2001—2002年他担任国际研究学会主席。他是美国艺术与科学院院士、美国对外关系理事会会员以及古根海姆基金会学者。梅斯奎塔迄今出版了16本书，超过120篇论文，并在《纽约时报》、《洛杉矶时报》、《芝加哥论坛报》、《国际先驱论坛报》等报刊上发表过大量文章。 阿拉斯泰尔·史密斯，纽约大学政治学教授。他此前在圣路易斯华盛顿大学和耶鲁大学任教。他从美国罗彻斯特大学获得政治科学博士学位，从牛津大学获得化学学士学位。他从美国国家科学基金会获得...(展开全部)

布鲁斯·布鲁诺·德·梅斯奎塔，纽约大学政治学系Julius Silver讲座教授、亚历山大•汉密尔顿政治经济学研究中心主任和斯坦福大学胡佛研究所高级研究员。他通过设立于纽约的咨询公司长期担任美国政府国家安全事务方面的顾问，也为众多公司提供谈判指导与结果预测方面的咨询服务。梅斯奎塔1971年从密歇根大学获得政治科学博士学位。2001—2002年他担任国际研究学会主席。他是美国艺术与科学院院士、美国对外关系理事会会员以及古根海姆基金会学者。梅斯奎塔迄今出版了16本书，超过120篇论文，并在《纽约时报》、《洛杉矶时报》、《芝加哥论坛报》、《国际先驱论坛报》等报刊上发表过大量文章。 阿拉斯泰尔·史密斯，纽约大学政治学教授。他此前在圣路易斯华盛顿大学和耶鲁大学任教。他从美国罗彻斯特大学获得政治科学博士学位，从牛津大学获得化学学士学位。他从美国国家科学基金会获得...(展开全部)